Study: Search Driving Offline Conversions for Local Service Businesses

Study: Search Driving Offline Conversions for Local Service Businesses

What a timely article! So many of my clients tackle this local market issue.

Defining what is a local market for them is the first challenge. Then the breakdown of what people actually use to find a service business in the local market.

• 51% used a general service term to search ("dentist")
• 49% used a general service term and regional term ("dentist in Cleveland")
• 23% used a specific business name ("Dr. Bob's Dental")
• 19% used a specific service term to search ("root canal")

And there it is... that is just how hard it is to be visible.