metacool: It's About Storytelling

metacool: It's About Storytelling: "If you're only designing the object and not paying attention to the story surrounding it, you're abdicating your opportunity to craft something that's truly infectious."

One of the distinctives of Pratt Web design is the attention that I pay to stories. It really is key to making a website work for the client. "What is the story that we want to tell?"

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