Flash of insight

Reading my blogs this morning and there was a sequence that caught my attention. In the midst of setting goals and thinking about where I want my business to go in 2007 - a flash of insight.


It was a simple discussion. A frustrated marketer looking for better tactics to penetrate a closed market.

Not tactics - strategy was the problem. They were doing everything right but playing in the wrong arena.

One of the things that I found frustrating when I moved here was going from being a big fish in a small pond - to becoming a small fish in a big pond. In many ways I still act like a small fish. From a strategic perspective I need to think about the pond. What is my market and how do I become a big fish in it?

Join me on the journey. Simple question that may revolutionize my business.

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