Several times in the last few weeks I ran across the interview question "What is the coolest thing that you have seen in the last 6 months?" -purportedly one of the infamous Google interview questions from Marissa Mayer. It struck fear into me. My initial reaction was that I couldn't think of anything cool.
Sometimes I wonder about why I do things the way that I do... Yesterday I started work on a client site that I hadn't been on for a few months - and decided to spend the first two hours upgrading to the latest version of Drupal... I hadn't resolved the PHP5.2 problem so rather than patch I upgraded. It didn't go smoothly so I need to dig in and solve that.
I come to make a quick entry on blogger and realize that I still haven't upgraded to the new blogger. I needed to. Or did I since I plan to move the whole thing to Drupal in the next little while...
So I have been looking for a way to share the items that I read in blogs. A way to try to add value. It looks like by putting the link into my blog I can direct people to this page - which then shares things that I have created.
Reading my blogs this morning and there was a sequence that caught my attention. In the midst of setting goals and thinking about where I want my business to go in 2007 - a flash of insight.
Strategy!
It was a simple discussion. A frustrated marketer looking for better tactics to penetrate a closed market.
Not tactics - strategy was the problem. They were doing everything right but playing in the wrong arena.
What a timely article! So many of my clients tackle this local market issue.
Defining what is a local market for them is the first challenge. Then the breakdown of what people actually use to find a service business in the local market.
I really don't know why it is that all of us are so committed to the sea, except I think it is because in addition to the fact that the sea changes and the light changes, and ships change, it is because we all came from the sea. And it is an interesting biological fact that all of us have in our veins the exact same percentage of salt in our blood that exists in the ocean, and, therefore, we have salt in our blood, in our sweat, in our tears. We are tied to the ocean. And when we go back to the sea, whether it is to sail or to watch it we are going back from whence we came.
