Several times in the last few weeks I ran across the interview question "What is the coolest thing that you have seen in the last 6 months?" -purportedly one of the infamous Google interview questions from Marissa Mayer. It struck fear into me. My initial reaction was that I couldn't think of anything cool.
Sometimes I wonder about why I do things the way that I do... Yesterday I started work on a client site that I hadn't been on for a few months - and decided to spend the first two hours upgrading to the latest version of Drupal... I hadn't resolved the PHP5.2 problem so rather than patch I upgraded. It didn't go smoothly so I need to dig in and solve that.
I come to make a quick entry on blogger and realize that I still haven't upgraded to the new blogger. I needed to. Or did I since I plan to move the whole thing to Drupal in the next little while...
So I have been looking for a way to share the items that I read in blogs. A way to try to add value. It looks like by putting the link into my blog I can direct people to this page - which then shares things that I have created.
Reading my blogs this morning and there was a sequence that caught my attention. In the midst of setting goals and thinking about where I want my business to go in 2007 - a flash of insight.
Strategy!
It was a simple discussion. A frustrated marketer looking for better tactics to penetrate a closed market.
Not tactics - strategy was the problem. They were doing everything right but playing in the wrong arena.
What a timely article! So many of my clients tackle this local market issue.
Defining what is a local market for them is the first challenge. Then the breakdown of what people actually use to find a service business in the local market.
If you lack for an awesome project, or a sense of where the work in front of you is going to take you, that’s probably the reason you’ll do anything other than what you have to do.
