On Tuesday mornings I receive without fail a little newsletter in my inbox. Succeeding in Business is the thoughts and brainchild of Eric Albertson. Through the newsletter I have watched his family suffer, his business grow and change, and perhaps most importantly watched an incremental change that has gone from good to great.
I mentioned a few days ago that I was adding a twitter feed directly to my site. And so I have been paying attention to the "conversation" as it is commonly coming to be called.
I have lots of learning to do about it. This morning I came across a great little post on a marketing blog that I follow that summarized and crystalized things that I had been noticing.
In a word - value. I provide quality. A recent customer said "You provide great service to your detriment."
This question takes lots of different frames. "There are lots of cheaper web designers around. Why shouldn't I hire them?" "You charge much more than most freelancers."
This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.
Margin is the space between our load and our limits. It is the amount allowed beyond that which is needed. It is something held in reserve for contingencies or unanticipated situations. Margin is the gap between rest and exhaustion, the space between breathing freely and suffocating.
—
Richard Swenson, MD
Margin: Restoring Emotional, Physical, Financial, and Time Reserves to Overloaded Lives)
