October 2006


Beyond the Elevator Pitch: A High-Credibility Conversation | MarketingProfs.com

Unfortunately a subscription article. I'm thinking as I start into this. Okay this is my itch. I'm convinced that the elevator pitch is not useful though I don't know why. I read on. I'm excited. Yes we are bombarded by little messages like this all the time. And then we get to the punchline. And I cry. It's another elavator speech! Albeit another format.

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