Seth's Blog: Where are the tweakers?
I have seldom read anything that resonates so strongly with what I love to do. Tweaking a site till it looks gorgeous - the little bits and pieces that make a site "perfect"
It does appear to me that there are lots of little tweaks that make a site work. The focus on conversion is critical. Though my personal focus has been on making sites work. Simplifying, validating, and implementing the work of others from usability is what I do.