eMarketing – Can We Please Kill This Term? Mitch makes a strong case for moving away from an old term eMarketing to Digital Marketing. I would argue that the emphasis is still on the technology - not on the processes that the technology enables. Interactive marketing captures what is happening. Digital - yes but it is what it enables that is important. We can have dialogue not monologue. Conversation.
What do I love about working on my own - for myself? Setting my own hours, working on a problem to the point of no return and then walking away till the solution comes (and it does.) And being able to sail when I need to.
But at the end of the day this is solid simple advice from a fellow Canadian.
metacool: It's About Storytelling: "If you're only designing the object and not paying attention to the story surrounding it, you're abdicating your opportunity to craft something that's truly infectious."
One of the distinctives of Pratt Web design is the attention that I pay to stories. It really is key to making a website work for the client. "What is the story that we want to tell?"
Throw the lumber over, man! Let your boat of life be light, packed with only what you need - a homely home and simple pleasures, one or two friends, worth the name, someone to love and someone to love you, a cat, a dog, and a pipe or two, enough to eat and enough to wear, and a little more than enough to drink; for thirst is a dangerous thing.
