So how do you promote and get people to sign up for RSS feeds?

Your 7-Step RSS Marketing Plan:

So now that I have a blog - how do you promote it? Here's a short list that I came across earlier today.

  • Create an RSS presentation page to explain to your visitors what RSS is; how the visitor will benefit from using RSS; where they can get a free RSS aggregator (recommend one yourself!); how they can subscribe to your RSS feeds; and why they should subscribe to your own RSS feeds.

    Then, on this same page, include the links to all of your RSS feeds. In addition to the standard orange RSS button, also include direct links for subscriptions via My Yahoo and other relevant services, such as Bloglines.

  • Promote the RSS presentation page as much as you can using all of your available channels.
  • Promote your RSS feeds directly below your e-zine subscription box, and always 'above the fold.' Promote your RSS presentation page (telling your visitors that's where they can subscribe to your feeds) on the most prominent locations of your site.
  • If you're publishing more than one RSS feed, or a couple of focused-topic feeds, promote each of them next to their topics on the site.
  • Promote your RSS feeds in all of your email messages and e-zine issues.
  • As for the content, don't just say 'Subscribe to receive news from my site.' Instead, prepare compelling copy to show your visitors why they need to subscribe to your content in the first place, and why they should subscribe specifically to your RSS feeds.
  • Enable auto-discovery to allow browsers with integrated features to easily discover your feed upon visit, and help search engines locate it on your site.
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