The Secret to Great Marketing Research: Ask the Right Questions | MarketingProfs.com

The Secret to Great Marketing Research: Ask the Right Questions | MarketingProfs.com: "

Simple questions to put your research on the right track...

1. If you had the answer to one question that would grow your business in the next six months, what would that be?

2. What are the potential answers that you might get from research into question 1.

3. Write down three actions that you could afford to take for each answer you listed in question 2.

4. Show what you have written for points 1, 2 and 3 to a business associate and ask that person to rephrase your question. That is, ask how to state your question another way, from another point of view, using different wording.

5. Have your associate write down the potential answers that he or she might get from research into question 4.

6. Then, referring to point 5, write down three actions that you could afford to take based on the questions and answers your associate created.

7. Repeat this process with other associates until you are crystal clear about which questions being asked are the right ones, what the potential answers might be and in what areas you can afford to take action."

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