eMarketing – Can We Please Kill This Term?

eMarketing – Can We Please Kill This Term? Mitch makes a strong case for moving away from an old term eMarketing to Digital Marketing. I would argue that the emphasis is still on the technology - not on the processes that the technology enables. Interactive marketing captures what is happening. Digital - yes but it is what it enables that is important. We can have dialogue not monologue. Conversation.

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