You are hereGreat Questions and a long sales page
Great Questions and a long sales page
The Starbucks example drew me in and the relevancy to an area where I struggle with my marketing kept my attention. The amazing thing was that though I didn't buy this time, I am almost certain that at some point I will. Much of the stuff I know what I hadn't thought about was how it specifically applied to my business. It's almost enough to start a page on my site that reflects open ended questions that gets at the potential problems that someone who desires a website could be facing.
The real trick from where I stand is to clarify open ended questions that don't focus on features but on problems.

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