May 2006

eMarketing – Can We Please Kill This Term?

May
24

eMarketing – Can We Please Kill This Term? Mitch makes a strong case for moving away from an old term eMarketing to Digital Marketing. I would argue that the emphasis is still on the technology - not on the processes that the technology enables. Interactive marketing captures what is happening. Digital - yes but it is what it enables that is important. We can have dialogue not monologue. Conversation.

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box of chocolates � Ten Smart Moves to Improve your Business

May
05

box of chocolates � Ten Smart Moves to Improve your Business

What do I love about working on my own - for myself? Setting my own hours, working on a problem to the point of no return and then walking away till the solution comes (and it does.) And being able to sail when I need to.

But at the end of the day this is solid simple advice from a fellow Canadian.

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metacool: It's About Storytelling

May
02

metacool: It's About Storytelling: "If you're only designing the object and not paying attention to the story surrounding it, you're abdicating your opportunity to craft something that's truly infectious."

One of the distinctives of Pratt Web design is the attention that I pay to stories. It really is key to making a website work for the client. "What is the story that we want to tell?"

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