October 2005

Complex Sales

Oct
22

How Web Content Can Shorten a Complex Sale

Many of my clients have a long sales cycle. In fact I do too. And the idea of thought leadership pieces is critical to developing business. I need to guide people's thinking about the problems they have. Help them to develop a clear definition of the challenge that they face. Then and only then can you introduce more complex solutions.

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Success?

Oct
22

Robin's Blog: The 8 Forms of Success:

"#1: Inner Success. This includes a positive mindset, high-self respect, internal peace and a strong spiritual connection.

#2: Physical Success. Your health is your wealth. What's the point of getting to a great place in your career if you get sick doing it? Why be the richest person in the graveyard?

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My first comment spam

Oct
22

Though it does little good to kevetch - let me get it out of my system. I have a page rank six for my blog. Well worth the time to spam. I do have the no follow tag implemented so spammers will recieve no boost. And I will wait a day or so to see if I need to implement word verification. A pain for those who do want to comment but necessary if I am going to stop this in its tracks.

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Micro Persuasion: Ten RSS Hacks

Oct
19

Micro Persuasion: Ten RSS Hacks

So this is simple RSS? little wonder people get confused and lost. But the hacks look great and very useful

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Shopping locally

Oct
18

West 4th Ave Vancouver - Shopping, Restaurants, Kitsilano, Vancouver BC Canada

Many of my clients are concerned about local search. How do you create visibility locally? Here is afantastic local site. Kind of a Chamber of
Commerce thing but really the low-tech street scape approach makes you realize that there is much more to it and has the added benefit of making you feel comfortable with a place that you have never been

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Blog Checkup by Jakob Nielsen's Standards

Oct
18

Weblog Usability: The Top Ten Design Mistakes (Jakob Nielsen's Alertbox)

I bet there will be a lot of blogs that do a quick and dirty evaluation based on this list. It is a good one by someone who has a large platform one which to stand. Here's mine:

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How to differentiate yourself

Oct
17

The Four Myths of Professional Services Marketing

says:
"Professional service firms differ from one another in many ways, including size, scope of services, culture, client management philosophies and people. Yet, to clients, their Web sites make professional service firms look like clones of one another.

Look at the Web sites of a handful of firms, and you'll find similar, hollow marketing messages, such as these:

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Investers? How do you make money on an idea - someone else's!

Oct
16

Open Source: Now It's an Ecosystem

I often wonder about the people that have and the people that don't. An ecosystem is the perfect description of the investment pool. What would it take to come up with an investment worthy idea based in Web 2.0?

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Story telling blogs

Oct
14

Hello, my name is Laura, Welcome to my site

I write about a need to follow passion in writing blogs and then come across this example.

Is it really a blog? Maybe not but it is a serialized collection with a fiction theme and some neat technology. The premise seems to be that by showing that they are connected to technology the Vancouver Art Museum can generate some traffic. Kind of like subservient chicken advertising. (If you don't know the story - tell me and I will put it in the comments.)

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